Juan Antonio Fernandez Joins Direcly as General Manager Mexico & Central America

MIAMI, MARCH 10, 2020 – Direcly, a multinational leader of technology consulting, today announces hiring Juan Antonio Fernandez Alvarez as General Manager Mexico and Central America. Within this role, Juan will be spearheading new business initiatives in support of Google Cloud and Google Marketing Platform in Mexico and Central America, one of the fastest growing markets with digital sales of 2.24 Billion dollars forecasted for 2020 by eMarketer.

Fernandez will lead direcly’s growth and sales strategy as well as activities related to innovation, operations and direcly’s best-in-class technology. Fernandez will report to Paul Suskey, President and Managing Partner at direcly.

“We are thrilled to welcome an established tech and business leader like Juan onboard. We are firm believers that transformation starts from within, and we continue to bet big on talent and business intelligence. As Google Sales Partners, we are making cloud and data solutions available for all, and we are excited to have someone on the team with the same passion and entrepreneurial ambition,” said Paul Suskey, President and Managing Partner at direcly. “2020 is the first year that digital will surpass TV spend in Mexico and we are beyond confident in Juan and the country’s growth potential.”

Juan is a B2B brand expert with deep experience building teams, scaling operations, and launching effective, go-to-market strategies. In his previous role, Fernandez positioned Oyo across eight main cities, and supported Oyo’s launch in Mexico and expansion, growing from eight employees to eight hundred in the short span of two years. Since its launch, Oyo has quickly become the world’s third largest and fastest-growing hospitality chain of leased and franchised hotels, with financial backing from Softbank, Sequoia, Airbnb among others.

Fernandez attributes his success to his financial savviness and entrepreneurial background. In his previous role as Head of Operations at Grupo Mexaa, Fernandez was responsible for business plan development, client relations, investment, and financial advisory for his portfolio of clients including IHG, Holiday Inn, and Crown Plaza. In six years, Fernandez opened four properties from design to construction, increased profit margin by 19% year over year, and reduced operating cost.

“It’s exciting to join a company of entrepreneurs and work with the world’s fastest growing brands. Mexicans spend on average eight hours using the internet, over roughly three hours consuming TV content daily. This new reality is the land of opportunity for most brands looking to connect, engage, converse, optimize and convert,” said Fernandez. “Multichannel marketing got smarter with direcly’s expertise and Google technology. No more black boxes, we are putting transparency and data at the forefront. Today, I am honored to join such a visionary group with a fast-growing portfolio and cannot wait for what’s ahead.”

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About Direcly

Direcly is a leading technology consultancy and digital transformation partner for the world’s most exciting brands. As a Google Marketing Platform Sales Partner, we provide agencies and brands premier digital enterprise solutions.

One holistic offering. Direcly unites proprietary technology and the world’s largest online platforms to create a transparent, efficient and cost-effective digital hub. The finest marketing consulting and technology services – from data architecture to digital training. We have the team and tools to equip businesses for success, drive growth, optimize media effectiveness and streamline operations.

One team with one mission – to help agencies, brands and publishers scale operations and grow online.

Our highly-skilled team of digital transformation agents provide a customer-centric service across five offices in Miami, Mexico City, Bogota, Santiago de Chile, and Sao Paulo.