Gina Tinoco Joins Direcly as Director of Business Development

MIAMI, JAN. 24, 2020 – Direcly, a leading technology consultancy, today announced the appointment of Gina Tinoco as Director of Business Development. Within this role, Gina will be spearheading new business initiatives in support of Google Cloud and Google Marketing Platform across the Americas. Tinoco will lead direcly’s growth strategy as well as activities related to innovation and Direcly’s best-in-class proprietary technology. Gina will report to Paul Suskey, President and Managing Partner at Direcly.  

In her previous role as Digital Director for LATAM and US Hispanic, Gina led business strategy for media consultancy, Publicitas – currently known as NewBase – during her tenure she managed global brands such as HBO Latin America, American Airlines and Kyocera. An established media professional, Gina, also led sales positions at Hola Networks and Televisa, where she helped the networks transition to digital processes, and to monetize from their digital properties and TV content.

“We are delighted to welcome Gina. She is an experienced leader and with a track record of innovation and driving results,” said Paul Suskey. “Direcly is a clear leader in digital transformation, and we can’t wait to have Gina help us transform more organizations. We are a proud Google Marketing Platform Sales Partners, and we’re elated to bring Gina Tinoco onboard. She is an industry leader with a track record of success growing teams and brands.” 

“I am honored to join direcly and I am impressed by the leadership and speed at which the company has grown in just a few years. Direcly provides a unified tech approach to a fragmented media landscape,” said Tinoco. “The technology company works with the world’s most exciting brands — from tourism to education – and brings transparency to programmatic, media and data. Direcly’s portfolio of services provides turnkey solutions to every marketers’ problem concerning attribution, audiences, data warehousing and ROI. To sit at the forefront of this technology enabler, is quite amazing.”

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About Direcly

Direcly is a leading technology consultancy and digital transformation partner for the world’s most exciting brands. As a Google Marketing Platform Sales Partner, we provide agencies and brands premier digital enterprise solutions.

One holistic offering. Direcly unites proprietary technology and the world’s largest online platforms to create a transparent, efficient and cost-effective digital hub. The finest marketing consulting and technology services – from data architecture to digital training. We have the team and tools to equip businesses for success, drive growth, optimize media effectiveness and streamline operations.

One team with one mission – to help agencies, brands and publishers scale operations and grow online.

Our highly-skilled team of digital transformation agents provide a customer-centric service across five offices in Miami, Mexico City, Bogota, Santiago de Chile, and Sao Paulo.