CURRENT OPENING IN COLOMBIA

------ Director Analytics ------

Position: Director Analytics
Location: Bogotá, Colombia

Point of Contact: Patricia Hoyos at phoyos@direcly.com

Responsibilities

Client Facing

  • Hands on implementation of clients’ analytics accounts including properties, user management, dashboards, and reporting
  • Plan, design and implement data analytics across a portfolio of digital channels and platforms in the Google Analytics App Plus Web
  • Architect client-side “source of truth” such as a Site Analytics and Marketing Intelligence platform or dashboard
  • Source key customer insights through data and testing to define KPIs and inform our digital campaigns
  • Establish standard process for client’s digital properties to set up, maintain and track data for reach, engagement, performance and other behavior metrics
  • Translate the result of the attribution model/testing towards action partner with our internal team, to drive value across the Marketing channels being tracked; support diverse stakeholders by generating custom reports according to business needs
  • Work with developers and product owners to determine appropriate metrics and behavior to track new and existing properties
  • Nurture client understanding of the importance of building & testing an attribution strategy across media buys; act as a consultative resource to help clients understand what their own testing models should look like
  • Understand and deploy integrations between analytics platforms and external data from POS systems, advertising networks, CRMs, location-based tracking, and offline paid media – predominantly deterministic, potentially probabilistic models

Business Facing

  • Project manage account analytics efforts setting company-wide best practices and processes
  • Drive towards higher effective rate between client value and costs; build efficiencies into repeatable processes and scale globally
  • Work with the Product team to translate business requirements into new products; Work with Sales team to translate products into outbound opportunities; work with Account Management team to R&D and Commercialize products
  • Educate Accounts, Sales, and Engineering teams on various analytics software to support fulfillment; train employees and offer platform expertise; define roadmap for long-term Customer Analytics needs

Requirements

  • 5+ years hands-on experience with Google Analytics and Google Tag Manager
  • Installation & Architecture experience with Google Analytics (360), and nice to have experience with the following: Adobe Analytics, Segment, Drupal, Data Studio, C3, Salesforce, Target, Monetate, Optimizely, Google Optimize, Tableau, Looker, and any other analytics & visualization platforms
  • Able to read/write basic HTML/HTML5 /CSS/JavaScript, other front end languages (Python, NodeJS, PHP, etc.), and ability to query large databases (SQL)
  • Bachelor’s degree in Computer Science, Management of Information Systems, Math, or Statistics/Economics
  • Excellent analytic, quantitative and problem solving skills with proven ability to deliver actionable insights
  • Proficient in computer applications used to manipulate large datasets to analyze, test, validate and report public web usage data
  • Able to relay technical requirements to engineers for execution of custom code
  • Experience reading API documentation and understanding the technical requirements for implementation with other platforms
  • Experience in tag architecture analysis and using tagging platform(s) to execute proper data flow
  • Ability to explain architecture proposals to non-technical audiences and communicate business value of suggested ideas & plans
  • Passionate about working in an extremely fast-paced, demanding, and fluid start-up environment as well as a desire to build a company up from an early stage

Seniority Level
Senior level

Industry

  • Marketing & Advertising (if possible)
  •  Information Technology & Services

Employment Type
Full-time

About Direcly: We are highly-skilled team of digital transformation agents, whose passion for innovation and experimentation, provide truly customer-centric service and data-driven digital architectures. Headquartered in Coral Gables Florida, Direcly has offices across the americas. A proud Google Marketing Platform Sales Partner since 2018.

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